from the page:
"...
We are creating a platform to scientifically measure and harness music to improve health.
Our platform maps music characteristics to real-time biometrics gathered from an exploding variety of sensors. We hope to understand and decode the personalized therapeutic effect of music.
..."
To find out more go to http://thesyncproject.com/
There´s also a more in depth article at FASTCOMPANY which gives you detailed information about the project.